Personal Brand Marketing – Brand Buzz 101

I understand the importance of visibility. As a small business owner, being "known" can be the difference between a steady flow of revenue or closing your doors. Yet, being visible is not enough. Being remembered is most important and means you occupy some prime real estate in the mind of someone. Garnering "share of mind" means that you somewhere along the way that they sampled your character and competency and you became memorable.

Marketing, by definition, is creating an exchange environment. For an individual, that could mean breaking a referral, speaking positively on your behalf, a promotion or an introduction. Branding, by definition, is an emotion or image tied to a product. YOU are the product. Even in businesses, people are the brand and define the company, more than any mission mission statement hanging in the lobby. So, how does an individual create "buzz" for their brand for visibility and more importantly to be remembered so that they can develop credibility?

1. Know what makes you unique.

Whether you're job hunting or wanting a position on board of director's, you need to confidently know what value you bring to the table.

2. Get really good at communicating what makes you valuable.

Ninety-three percent of communication is tone and body language. Spend time on the words so that what you say and how you communicate are congruent with your value. Yet, know that communication includes your image, the way you present yourself, your workspace, your phone skills and even your lunch meeting etiquette. They must all be congruent with what makes you valuable. Any discrepancies will jeopardize your credibility and could produce negative word of mouth which is a problem that I will address in future articles.

3. Manage that communication.

If you're creating "buzz" around your brand, it will require you to proactively manage the communication. For example, if you're new to a company or a position you will need to build a credibility wall. Yes, a physical wall if possible. It showcases every plaque, certificate, service honor, licensing, certification and degree you've received. This wall is your visual third party testimonial on the character and competency of your brand. Since that wall can not travel with you, make sure that anytime you're honored for volunteer service or recognized for a contribution that a copy of the "thank you" letter, note or card be placed into you personnel file.

Even if you're on your own, these "proof of credibility" tools will take you far. As the vice president of a business concern in college, I invited speakers to speak to our fraternity for professional development. I asked each of them to write a letter for me about their experience working with me so that I could include that in my personal portfolio. Many of these speakers went on to become regional directors, chief operation officers, chief financial officers, company presidents and further that my portfolio has become quite valuable. Actively "buzz" your brand! Doing that will develop credibility; credibility will lead to influence; and influence with lead to leadership.

Business Coaching: Why Partnering With a Coach Makes Sense Now

As an entrepreneur, you want a lot: to grow your business in a way that feels authentic, to serve the right customers with the right products, to create a positive impact, while at the same time enjoying a meaningful and fulfilling life outside of your business. This can often feel quite daunting. You may find that you are spending countless hours doing, doing, doing without getting the results that you want and deserve. Business coaching is a business growth tool that is well worth your consideration. Let’s take a look at what it is and why it works.

A coach starts by getting to know and understand both you and your business. He or she will help you be very clear in defining what success looks like from your vantage point and then work with you to develop the vision, strategies, projects, goals, and timelines that-assuming you take action-will lead you to that success.

Business coaching is neither therapy nor pure consulting. The therapy model assumes that someone is broken and needs to be “fixed,” while a consultant may hand you a set of instructions that any generic business owner might follow. Coaching on the other hand is very personal and is relationship-based. Your coach will likely use a blend of encouragement, persuasion, and inspiration to keep you in action while you begin creating the results that you want.

Coaching works well when you are open to partnering with someone trained in helping business owners be their best. Professional coaches are particularly skilled in listening, strategizing, supporting, and keeping you on track with your tasks, projects, goals, vision, and dreams. And they do this without judgment of you and (importantly) without having a personal stake in the outcome. In this sense, your coach does what a spouse, business partner, or best friend can often have trouble doing: he or she is a completely objective third party who is 100% on your side.

The title of this article suggests that business coaching makes sense “now.” What do we mean by that? As a business coach, I naturally am predisposed to advocating coaching as a practical and effective tool under most circumstances. And yet, there is something happening right now in the autumn of 2010 that is in my opinion making coaching an even more compelling choice. Over the past month, I have been noticing that we are in a time of what I call congruent manifestation. That is simply a fancy way of saying that a lot of my coaching clients (and other people I know) are hearing “yes” over and over again. We seem to collectively be in a period of time during which it is easier to create the success that is possible when we are clear about what we want and take action aligned with that desire. From media deals to new jobs, to graduate school acceptance, to artists being awarded public grants, I am seeing people consistently hearing a big, resonant “yes!” to those outcomes that they are longing for and working towards.

So how about it? Are you ready to finally create the success that even now is out there waiting for you? It is my deep desire–whether you take advantage of what business coaching has to offer or not-that you will create a business and a life of deep fulfillment, service, and joy.

Android Apps Development: A Perk to Mobile Technology

There’s no denying that advancement in mobile technologies have helped businesses and individuals manage a lot of their tasks without much hassle. In fact, there has been a colossal growth in the adoption rate of mobile technology and is still surging. However, the increase in usage of mobile apps has further helped in making the mobile technologies gain more popularity.

What makes mobile apps so popular?

We live in an era, wherein people are becoming more impatient and seek to get instant answers and solutions to their queries. We can’t wait more than a few seconds for our computer screen to boot up. But the mobile apps has taken out the wait from our handsets. That’s because, in most (if not all) of the mobile devices all your information can be accessed and stored through an application. This saves you from searching for a particular page by connecting to a network connection.

According to Forrester Research report (FORR), it is predicted that in the coming year 2015, around half of the devices used for corporate tasks will be mobile. This is suffice to understand that the popularity of mobile applications is not going to abate anytime soon.

How Android apps development proves beneficial for mobile technology?

Android is one of the most dominating operating system today. As a matter of fact, a lot of applications are build using the Android platform owing to the ease it provides in app development. Since most of them are free, people prefer to download one that interests them the most. Right from a business application to non-business app, you can build all to be run on the Android platform.

Owing to enticing experience and ease Android apps provides to a user, it has resulted in increase in the sales of mobile technologies such as Google’s Android. Furthermore, with help of applications you can optimize the performance of your Android powered devices. For instance, you can use Android apps that helps to kill background processes in your phone like Advanced Task Killer, Kill Background Processes.

What’s more, you can install an application that turns your Android mobile into a powerful business tool that enables you to perform your everyday business tasks even on-the-go. For example, app such as GDocs help keep all your important documents in the cloud. It provides users with access to the documents in their Google account, which can be viewed on your pocket-size mobile device. Plus you can even edit the documents and more via GDocs.

What’s the conclusion?

No doubt, mobile technologies became the most sought-after tools for individuals as well as business organizations. But what added to its popularity is the ever-increasing usage of apps such as the ones developed for Android platform. Whether you need some source of entertainment or a tool that can help you manage business processes, there is an Android app for every purpose. Therefore, as more and more people are getting accustomed to using an app, it eventually augments the need for mobile technology.

Family Life – Today’s Extended Family – Two Or Three Generations Sharing One Home

As if the worst recession since World War II, near collapse of the financial system, double-digit unemployment & rising health care costs weren’t enough to deal with. Today’s modern family needs help.

Extended family living is the answer. Pull together, pool your resources with the ones you love and you will survive. Whether by necessity or choice… “before it becomes necessary”. Today’s families are looking back into their family history for crisis management answers.

After world war ii, with our economy in shambles, families struggled to rebound, instinctively they counted on one another, some family members, older and wiser, some young and strong. Life savings “nest eggs” usually provided by the elder members of the family secured immediate financial relief. In turn the younger members of the extended family worked on building a solid future, they sought out and worked jobs, sometimes two or three minimal pay jobs, anything to contribute to the family’s financial future. Everyone worked together, the work ethic was amazing, even children contributed to the family security. Household chores were done mostly by the kids, while the grand parents kept a watchful eye on the kids’ well being.

So the strong, young parents could focus on improving the job and wage possibilities. It took a while, but it did happen: families recovered, even thrived, and the family bond became even stronger.

If your family finds itself needing to expand, you must set clear and respectful boundaries and guidelines. Consider everyone’s need for private space and if possible develop affordable additional living space within your home.

Consider finishing the homes basement. You can virtually double your much need living space and basement finishing is the least expensive approach when adding true living space to your home!

It’s true…you can finish your basement for roughly 1/3 of the cost of, building an addition to your home! Your only other option to add living space to your home.